The Only Sensible Way To Live In This World Is Without Rules

I was Part of the Plan and all I got was this lousy special engagement prescreening ticket!

The ticket pretty much speaks for itself… and when it speaks we listen.

What you see above is the culmination of The Dark Knight’s viral marketing campaign that began a little over a year ago, and now that the game’s plot and the plot of the movie have begun to coalesce at the fringes, the final reward (to those snappy enough to get to them) were free tickets to a prescreening tomorrow night.

A big thank you goes out to 42 Entertainment for such an incredible ride this past year. They have a talented crew who are up to their eyeballs in the type of storytelling I’d love to do for a living, and they do it with such a loving hand. As far as I’m concerned they’ve set the bar incredibly high for interactive story telling with their work on The Dark Knight, and a special thanks goes out to Warner Bros Studio for footing the bill. Without them putting up the money for 42 Entertainment’s efforts, it wouldn’t have been possible to get a final cut of The Dark Knight that lasted three hundred and sixty five days and a hundred and fifty-two minutes long.